BreakFree. Give me a break.
Families, groups, couples, from Australia or anywhere in the world, recognise the style and promise of a BreakFree offer. For them, their stay is all about the experience of the location and the comfortable, unpretentious accommodation and relaxed service they enjoy.
BreakFree gives them a larger than average family friendly, no fuss apartment in a popular location, with a break from unnecessary extras or facilities they'll never use. BreakFree guests would rather spend more enjoying themselves!
What makes a BreakFree hotel, resort or apartment?
Broadly speaking a BreakFree property meets the following criteria:
- An location within easy reach of leisure activities
- A comfortable property
- The ability to appeal to domestic and international travellers
- Generous accommodation in self contained apartments
- Compatibility with the BreakFree Hotels, Resorts and Apartments brand
- Complementary to other BreakFree Retreats, Resorts and Hotels properties
Meet BreakFree Brand
Creative Language
"Give me a break"
- Tell me the truth
- Promote clear value
- Great locations and space
Brand Positioning
- Key holiday locations, city highlights and holiday attractions
- Quality but affordable resort provider
Campaign Strategy
- Driven primarily via digital and database marketing
The BreakFree brand has a clearly defined positioning and creative language, supported by a sophisticated and extensive marketing campaign, underpinned by Mantra Group's innovative sales and booking IT infrastructure.