BreakFree. Give me a break.

Families, groups, couples, from Australia or anywhere in the world, recognise the style and promise of a BreakFree offer. For them, their stay is all about the experience of the location and the comfortable, unpretentious accommodation and relaxed service they enjoy.

BreakFree gives them a larger than average family friendly, no fuss apartment in a popular location, with a break from unnecessary extras or facilities they'll never use. BreakFree guests would rather spend more enjoying themselves!

What makes a BreakFree hotel, resort or apartment?

Broadly speaking a BreakFree property meets the following criteria:

• An location within easy reach of leisure activities
• A comfortable property
• The ability to appeal to domestic and international travellers
• Generous accommodation in self contained apartments
• Compatibility with the BreakFree Hotels, Resorts and Apartments brand
• Complementary to other BreakFree Retreats, Resorts and Hotels properties

Meet BreakFree Brand

Creative Language "Give me a break"

• Tell me the truth
• Promote clear value
• Great locations and space

Brand Positioning

• Key holiday locations, city highlights and holiday attractions
• Quality but affordable resort provider

Campaign Strategy

• Driven primarily via digital and database marketing

The BreakFree brand has a clearly defined positioning and creative language, supported by a sophisticated and extensive marketing campaign, underpinned by Mantra Group's innovative sales and booking IT infrastructure.