Peppers to launch the Gold Coast's first five star hotel in a decade
One of Australia's leading accommodation providers Mantra Group has today announced plans to open the Gold Coast's first new five-star hotel in more than a decade.
Mantra Group has signed an exclusive agreement with Niecon Developments to manage its $850 million twin residential tower development at Broadbeach, which comprises 505 residences.
It will be the first five-star hotel on the Gold Coast since the opening of Palazzo Versace in 2000.
Mantra Group Chief Executive Officer Bob East said the towers will be branded as Peppers Broadbeach and become the cornerstone of the Group's five-star offering on the Gold Coast.
"The new Peppers Broadbeach will be the largest property within the Peppers portfolio and represents the brand's first foray into the metropolitan hotel market," Mr East said.
"This landmark agreement demonstrates the evolution of Mantra Group, and our three brands, as we continue to grow and offer our guests new and exciting options for both business and leisure accommodation.
"During the past year we have refined our portfolio, selling and acquiring properties to allow us to focus on our core business of operating hotels, retreats and resorts in favourite locations.
"This latest announcement reinforces Mantra Group's long-term plans to increase the size of their portfolio and develop new initiatives such as the introduction of the Peppers product into CBD environments with established leisure and corporate markets and strong occupancy levels.
"As one of the Gold Coast's largest employers, it is very fitting that our next phase of growth and renewal begins in such an exciting development in Broadbeach."
With 130 hotels, apartments and resorts comprising 15,000 rooms under management, Mantra Group is the second largest accommodation operator in Australia.
Earlier this month, the Australian Federation of Travel Agents voted Mantra Group as Australia's Best Hotel/Resort Group in 2010. Other finalists included Accor, Four Seasons, Intercontinental Hotel Group and Club Med.
Niecon Developments is renowned for its luxury residential developments on the Gold Coast, with signature projects including Reflection on the Sea and Aqua. Constructed by Grocon, the twin tower development also includes 11,000 square metres of retail and commercial space which will be home to more than 45 retail shops fronting a unique retail boulevard.
Mr East said Peppers Broadbeach will become one of the most technologically-advanced hotels in Australia, harnessing the latest in portable technology, and guest services.
"The architectural design of the hotel reflects a distinct fusion of city sophistication and coastal relaxation, with both towers featuring an extensive use of life spaces including Zen gardens, tai chi lawns, private cinemas, guest lounges, teppanyaki barbeques, steam rooms, saunas and lap, plunge and resort pools," he said.
The one, two and three-bedroom apartments will also feature a pillow menu, gourmet minibar with local and organic products and a pre-order gourmet pantry delivery service.
Mr East said Peppers would deliver benefits to the Gold Coast region and purchasers of residences within the twin tower complex.
"This is a major boost for buyers of residences within the two towers, who are now able to enjoy the benefits of the premium Peppers brand, which is celebrating 26 years of operations," he said.
Mr East said Peppers Broadbeach would be launched in three phases, with a soft opening from October 2010.
The hotel will officially open with the full suite of Peppers services in March 2011.
Located in the heart of Broadbeach and bounded by Elizabeth Avenue, Surf Parade and Charles Avenue, Peppers Broadbeach is in walking distance to Jupiter's Casino, the Gold Coast Convention Centre and Pacific Fair.
About Mantra Group: Mantra Group is a leading Australian-based manager and marketer of hotels and resorts in Australia and New Zealand. The Group owns and operates three well-known and trusted brands - Peppers, Mantra and BreakFree.