Mantra Group has partnered with the annual Royal Queensland Show, or Ekka as it's most commonly known, to entice more visitors to Brisbane for the event.
In 2017, the iconic Brisbane show will run over two weekends from Friday 11 to Sunday 20 August 2017, with Mantra Group being an official accommodation partner of the Ekka as well as the Royal Queensland Food and Wine Show.
With a focus on sales and marketing, the new partnership will see Mantra Group and the RNA, who run both events, collaborate on joint campaigns that will be supported with cross-promotion, public relations, advertising, social media and corporate hospitality opportunities.
Mantra Group Chief Executive Officer Bob East said they’ll be encouraging Queenslanders and those travelling from further afield to visit the much-loved events with a range of ticket and show packages, which will available for purchase from early next year at nine of its Brisbane hotels.
“As a Queensland headquartered company, we’re excited to partner with the RNA to showcase the best of Queensland and join them in celebrating the Ekka’s milestone 140th year in 2017,” said Mr East.
RNA Chief Executive Brendan Christou welcomed the partnership and said it would provide Ekka visitors with a fantastic range of accommodation options and deals to choose from.
“Since 1876, more than 30 million people have come through the gates to celebrate the country coming to the city for the state’s biggest and most loved annual event,” said Mr Christou.
“The Ekka is a Queensland institution which showcases our state’s rich cultural heritage and diversity and has created lifelong memories for countless generations.”
Held over ten full days, the Ekka is Queensland's largest annual event and it attracts about 400,000 people to Brisbane each year to attend and compete, at the show. The event showcases the best of Queensland with animal competitions, award-winning food and wine, live entertainment, carnival fun, family shopping, educational activities and more. Visit www.ekka.com.au for more information.
The Royal Queensland Food and Wine Show is a series of seven individual competitions unearthing the best produce in Australia. Visit www.rqfws.com.au for more information.
Mantra Group boasts nine hotels in cosmopolitan Brisbane including Mantra Richmont Hotel and BreakFree Fortitude Valley, which are both located just a short stroll from Brisbane Showgrounds. For more information, visit www.mantra.com.au and www.breakfree.com.au
About Mantra Group
Mantra Group is the leading Australian-based hotel and resort operator. Mantra Group’s portfolio consists of 126 properties with more than 21,000 rooms in properties under management, across Australia, New Zealand, Indonesia and Hawaii. Operating three well-known and trusted brands – Peppers, Mantra and BreakFree - Mantra Group operates the second largest network of accommodation properties in Australia (by room number). The Group is positioned to offer both leisure and business style accommodation ranging from full-service city hotels and self-contained apartments to luxury resorts and retreats. The Group successfully listed on the ASX in June 2014 and in its first year as a public company was elevated to the ASX 200:
www.mantragroup.com.au www.peppers.com.au www.mantra.com.au www.breakfree.com.au