MANTRA GROUP LAUNCHES WORLD’S FIRST POKEMON GO FRIENDLY HOTELS
Today Mantra Group launched the world’s first Pokemon Go-friendly hotels in Sydney and Melbourne, encouraging fans to ‘Pokestop By Our Bar’ with free Pokemon Go Lures to increase their chances of catching one of the virtual pocket monsters.
Gamers can Pokestop by Mantra 2 Bond Street in Sydney from 3pm every Friday during July to receive a free bowl of fries with any drink purchase.
Melburnian Pokemon Go catchers can also cash in on happy hour drinks at Mantra on Little Bourke, Melbourne from 3pm every Friday during July.
Since Pokemon Go - a game based on augmented reality where players use their smartphone camera to walk around the street finding and catching Pokemon - launched just over a week ago, it already has more daily active users than Twitter and, according to Similarweb, one in five Australian Android users have the game installed on their device.
Mantra Group Executive Director Marketing and Digital Matt Granfield said the free Pokemon Go Lures will encourage the spawning of valuable in-game creatures at two of the Group’s tech savvy city properties.
“Our mantra is ‘knowing what matters’ to people, and it’s pretty clear from the popularity of the game that playing Pokemon Go matters to millions of people all over the globe,” Matt said.
“We’re always keen to find new and innovative ways of making our hotels great places to stay, so helping our guests catch a few extra Pokemon during their stay was a no-brainer.”
Pokemon have also invaded the property pages of Mantra 2 Bond Street, Sydney (click here to view) and Mantra on Little Bourke, Melbourne (click here to view).
About Mantra Group
Mantra Group is a leading manager and marketer of hotels and resorts in Australia, New Zealand and Indonesia and operates three well-known and trusted brands – Peppers, Mantra and BreakFree. The Group successfully listed on the ASX in June 2014 and in its first year as a public company was elevated to the ASX 200. With 125+ properties and more than 20,000 rooms under management, Mantra Group is the largest Australian-based hotelier. The Group is positioned to offer both leisure and business style accommodation ranging from full service city hotels and self-contained apartments to luxury resorts and retreats: www.mantragroup.com.au; www.peppers.com.au; www.mantra.com.au; www.breakfree.com.au