MANTRA GROUP LAUNCHES NEW MASTERBRAND – MANTRA HOTELS
Leading hotel and resort operator, Mantra Group, has united the Group’s 128 properties across Australia, New Zealand, Bali and Hawaii, consolidating its multi-branded portfolio into a new single consumer brand, known simply as Mantra Hotels.
The new Mantra Hotels masterbrand represents the Group’s three brands - Peppers, which offers distinctive stays in outstanding settings; Mantra, which combines convenient locations with stylish comfort; and BreakFree, renowned for providing a relaxed ambience at family-friendly prices - with all properties now featured on one all-inclusive website, MantraHotels.com, offering an overarching consumer brand website for all Mantra Group properties for the first time.
Showcasing the company’s entire portfolio and suite of experiences, the new dotcom website conveniently provides curious connected travellers with the experiences they seek in one location and is reflective of the company’s ongoing expansion strategy into new international markets.
Mantra Group Chief Operating Officer Tomas Johnsson said the Group is embracing its future with a completely reimagined brand identity that showcases the Group’s exceptional offerings and appeal as an integral part of contemporary travellers’ aspirations.
“Our new Mantra Hotels masterbrand reflects our intent to encourage guests to live life outside the square and reaffirms our commitment to facilitating genuine and trusted experiences in a meaningful way,” said Mr Johnsson.
“We do this by providing spaces with options, where guests can tailor things to their liking within four walls… because only then can they reconnect with what’s important to them and discover their own kind of wonderful beyond those walls.”
As part of the rebranding, the Group has launched a new Mantra Hotels logo (attached) emphasising the brand’s holistic, organic approach to servicing the needs of today’s travellers, which will be used across all consumer communications channels.
McCann Queensland, part of McCann Worldgroup - the world’s largest agency network, developed the innovative Mantra Hotels masterbrand launch campaign, titled ‘My Kind of Wonderful’ and featuring four stories inspired by real-life events, which Mr Johnsson said was a bold move, amplifying the brand’s belief that the best travel experience begins with a space to make your own.
The campaign includes television, social and video advertising, a new brand look and logo, and enhanced social media platforms.
All travel agent log-ins, access to BizBeds and Mantra Group’s affiliate program have transferred over to MantraHotels.com.
The Group’s newly launched and revitalised loyalty program, Mantra+, is also conveniently located on the new website for guests to receive more offers, more value, and more ways to discover their kind of wonderful.
For more information, visit MantraHotels.com
Links to Mantra Hotels campaign stories:
Welcome to your kind of wonderful (90 sec montage): https://youtu.be/O90pPgGK8co
Magical family moments: https://youtu.be/SAFYq4_w6r8
A romantic escape: https://youtu.be/E8fufwS2OTY
A night on the town (city escape): https://youtu.be/EmHzH9vG64g
Breaking new ground (business travel): https://youtu.be/4Uc2aZDj5kY
About Mantra Group
Mantra Group is the leading Australian-based hotel and resort operator. Mantra Group’s portfolio consists of 128 properties with more than 21,000 rooms in properties under management, across Australia, New Zealand, Indonesia and Hawaii. Operating three well-known and trusted brands – Peppers, Mantra and BreakFree - Mantra Group operates the second largest network of accommodation properties in Australia (by room number). The Group is positioned to offer both leisure and business style accommodation ranging from full-service city hotels and self-contained apartments to luxury resorts and retreats. The Group successfully listed on the ASX in June 2014 and in its first year as a public company was elevated to the ASX 200:
www.mantragroup.com.au; www.peppers.com.au; www.mantra.com.au; www.breakfree.com.au