• 135+properties
  • 4trusted brands
  • 5500+team members
featured stories
  • Accor signs new hotel at Tabcorp Park

    Accor, together with the owners of Tabcorp Park, announce the hotel at Victoria’s home of metropolitan harness racing has been rebranded to Mantra Melbourne Melton, under a franchise agreement. The ...

    More
  • Stride into Hyde this March and April for 49% off food

    Stride into Hyde Paradiso during March and April for 49% off food when paired with any drink purchase… and, best of all, this incredible offer has dropped just in ...

    More
  • FOGO A GO-GO AT PEPPERS SILO HOTEL

    Launceston’s Peppers Silo Hotel is leading local industry in the battle against food waste by turning kitchen scraps into compost.  As one of the early commercial adopters of Launceston City ...

    More

Mantra Group News




Mantra Group Get Tough on Search Engine Marketing

Mantra Group has sent a strong message to agents targeting their hotel brands - Peppers, Mantra and BreakFree – in an online environment through paid search marketing activity, vowing to cut off inventory supply or further legal action if the practice persists.

"We have invested heavily in building and protecting our brands in the online environment and continue work with agents who add value to the distribution chain, but we will not tolerate parasitic business practices that detract from our brand integrity,” said Mantra Group's Executive Director - Sales, Marketing & Distribution, Kent Davidson.

"A collective stance against this activity will send a strong message to these agents that the industry is diligently monitoring this space and will take action.”

Offending agents have been instructed to cease placing bids for any of Mantra Group's trade marks or brands; deploy negative phrase match functionality with applicable search engine providers and immediately cease using Mantra Group's trade marks and brands in URLs.

A written undertaking from the offending agents that they will adhere to these instructions is required or further action will take place.

Mantra Group has successfully fought and won previous trade mark cases in the Federal Court and, if required, will not hesitate to do so again.

“We are seeking compliance from these parties and hope the due process will occur, however we are prepared to take further action to recoup revenue lost through consumer traffic being diverted as a result of this activity,” says Davidson.