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Mantra Group has taken a personalised approach to its new guest loyalty program resulting in more than $10 million worth of bookings in its first six months.

Mantra+ replaces the Group's former Club.CuSoon program and, according to Mantra Group's Chief Operating Officer Tomas Johnsson, the success in Mantra+ lies in personalised value.

"Mantra+ is part of a broader strategy to transform our marketing initiatives to a highly personalised, digitally-led execution underpinned by a hospitality experience with a warm service delivery," said Mr Johnsson.

He said, since the program was launched in March, there has been an uplift of loyalty club bookings of more than 639% percent.

"Part of our quest towards being Australia and New Zealand's favourite accommodation provider is offering Mantra+ loyalty program participants great value and membership benefits as well an excellent experience at all of the properties across our brand portfolio."

Mantra+ member benefits include access to exclusive rates, a Mantra+ price promise (where if members happen to find a better deal, they beat it by 5%), free Wi-Fi, late check-out, a free drink from the bar or restaurant, dedicated phone line and discounted food and beverage.

For more information on Mantra+, visit www.mantrahotels.com/plus

About Mantra Group
Mantra Group is the leading Australian-based hotel and resort operator. Mantra Group's portfolio consists of 127 properties with more than 21,500 rooms in properties under management, across Australia, New Zealand, Indonesia and Hawaii. Operating three well-known and trusted brands – Peppers, Mantra and BreakFree - MantraGroup operates the second largest network of accommodation properties in Australia (by room number). The Group is positioned to offer both leisure and business style accommodation ranging from full-service city hotels and self-contained apartments to luxury resorts and retreats. The Group successfully listed on the ASX in June 2014 and in its first year as a public company was elevated to the ASX 200: www.mantragroup.com.au;www.peppers.com.au;www.mantra.com.au ; www.breakfree.com.au