• 115+properties
  • 3trusted brands
  • 3500+employees
It's The Numbers
That Count
1
#1 Australian based hotel
& resort operator
2
$7+ billion assets under management
3
Best in class structures and operating outcomes
4
Flexible & tailored development options
5
#1 strata titled property operator
6
Complete investor offering
7
Market leading sales support
8
3 high awareness brands
9
Largest category marketer in Australia
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Peppers. We're all about you

From the first iconic property in the Hunter Valley, the Peppers brand has become synonymous with a sense of refined indulgence, an attention to detail and excellent personal service.

Today, whether they are international or domestic, Peppers’ guests expect to be the focus of attention, in a property that offers more than the usual accommodation experience.
At Peppers, our promise is ‘We’re all about you’; to our guests, it’s all about the unique experience of staying at Peppers.

PEPPERS.COM.AU
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What makes a Peppers retreat, resort or hotel?

Broadly speaking a Peppers property meets the following criteria:

  • A location with geographic, social or cultural features
  • A distinctive property with individual characteristics
  • The ability to appeal to domestic and international travellers
  • Well-appointed accommodation
  • Excellent food and beverage resources and presentation
  • Additional offerings, such as a golf course, tennis court or day spa
  • Complementary to other Peppers Retreats, Resorts and Hotels properties

Meet Peppers Brand

Creative Language "We're all about you"
  • Memorable family moments
  • Relaxing resort getaways
  • Truly romantic retreats
  • Diverse Experiences
Brand Positioning
  • Indulgent range of escapes selectively
  • Located in the most spectacular destinations
  • Combines personal and friendly service with exceptional food and wine
  • In market for 30 years
Campaign Strategy
  • Ongoing campaign theme: The Peppers Food Trail - Partnering with Gourmet Traveller

The Peppers brand has a clearly defined positioning and creative language, supported by a sophisticated and extensive marketing campaign, underpinned by Mantra Group’s innovative sales and booking IT infrastructure.


The History Of Peppers

In 1984, the Peppers brand was conceived when Mike and Suzi O'Connor opened Peppers Guest House in the Hunter Valley, NSW. Their vision was to create a contemporary style guesthouse offering relaxation in luxury surrounds. It proved an instant success.

Peppers Guest House continued to flourish and in 1991 Peppers opened its second property, Peppers Convent, also in the Hunter Valley NSW. The property was a joint venture between Peppers, James Fairfax and restaurateurs, Robert and Sally Molines.

In 1993 Peppers continued to acquire properties however decided to separate its property ownership vehicle from its hotel management company ultimately enabling exciting growth into new markets in 1994. Peppers Seaport Hotel in Launceston, Tasmania joined the group in April 2004, as Peppers' first Tasmanian property and heralded the renaming of the group to Peppers Retreats, Resorts & Hotels. Growth continued & in late 2004 Peppers added its first international property, Peppers on the Point, located three hours south of Auckland in New Zealand on Lake Rotorua.

Today you will find the Peppers collection of Retreats, Resorts & Hotels in extraordinary places throughout Australia, New Zealand & Asia Pacific. Peppers destinations are set among rainforests, vineyards, on cattle stations, mountain ranges, golf courses, cities, beaches and tropical islands, each property boasting its own individual charm and character.