• 110+properties
  • 3trusted brands
  • 3500+employees
It's The Numbers
That Count
1
#1 Australian based hotel
& resort operator
2
$7+ billion assets under management
3
Best in class structures and operating outcomes
4
Flexible & tailored development options
5
#1 strata titled property operator
6
Complete investor offering
7
Market leading sales support
8
3 high awareness brands
9
Largest category marketer in Australia
VIEW ALL THE FACTS - PDF

Marketing leading brands

Adopting a strong three brand strategy has been an important element in the Group's success.


The benefits to our guests

It has offered our guests a clear choice of accommodation and guided their expectations of the property and experience to come.


The advantages to our owners

The three brand strategy provides our owner partners with the opportunity to match their property with the appropriate Mantra Group brand to maximise occupancy and returns.


Maximising marketing effectiveness

Having three clearly defined brands and target markets also delivers us the greatest return from our sales and marketing expenditure as we can position the brand and target communications to the appropriate audience.

A brand strategy that is either too simplistic, or too complicated, inevitably increases waste of marketing funds.


Discover our brands