To be the favourite by Knowing What Matters
Trusted: Many stakeholders place us in a position of trust – our approach must honour this trust.
Friendly: We do so much more – but our starting point is a friendly approach.
Focussed: We focus on what matters.
Passionate: We own our destiny and through passion we will make a difference.
Adventurous: We look beyond the traditional and explore new ways to become our stakeholders' favourite.
Our Strategy: Knowing What Matters
Knowing What Matters is more than a philosophy, it is a strategy that ensures our energy and resources are directed to where they will achieve the best returns.
Implementing Knowing What Matters demands experience, knowledge, appropriate resources and strong leadership.
Knowing What Matters is a small statement that has large implications.
At one level, it's Knowing What Matters to our stakeholders:
- our investors
- our owners
- our guests
- our people
- our suppliers
At an operational level it's maintaining a focus on our objectives, including:
- growing asset value
- maximising profitability
- increasing conversions
- exploiting new IT opportunities
- increasing cost efficiency
- growing to benefit from economies of scale